Marketing is an essential part of business, be it a small or mid or large scaled business. Marketing is a form of advertisement of a service or a product. Advertisement can be done through newspapers, radio, television, banner, hoardings, pamphlets, word of mouth, street plays, and Internet. Is your business based on Internet? Do you want to increase its visibility? Do you want more customers to boost your business? If the answer is yes for all these questions, then you can adopt Internet Marketing. Through Internet marketing, even a small business reaches the entire world, and can increase the sales of your business. Without proper planning and marketing, small businesses cannot target proper or appropriate clients. Moreover, if you want to save some money, and are not inclined for Internet Marketing, you may end losing the business itself.
There are different forms of Internet Marketing. They are
- Pay per click advertising
- Banner ads
- Interactive advertising
- E-mail Marketing
- Search Engine Marketing
- Blog Marketing
- Article Marketing
You may have a small business; however, for Internet Marketing, you need a web site, because a good web site can market your business. To get a web site, you can even try the small business promoters who can design, develop and host a web site for you, and submit your web site to the search engines and directories. However, it is very important that to get good visibility and effective business, you need to remember these points:
- Your web site should be professional and not jazzy.
- Language used in the web site should be simple, professional and to the point.
- Brief about your business should be in an effective manner without any jargons, or unnecessary and vague words.
- Make sure that the web site is not cluttered with too much information. Neither keeps the pages too small nor too big, but appropriate and informative.
- Make sure that the advertisements on your web site do not disturb your customers.
Before developing the web site, you should know the type of customers you are looking for, how to attract them to your web site, and how to avoid large businesses from squeezing your business. After going through the preliminary planning, then try Internet Marketing.
Email marketing, the least expensive form of Internet Marketing, which allows you to send emails to old customers, by being sent as ads in emails of other companies, and potential customers, who would have just registered themselves with you.
You can even adopt Search Engine Optimization, a popular and widely used form of Internet Marketing used by mainly small business or businesses that are just budding. Search Engines use a specific program that searches for particular keywords that a user wants to know about and displays the results in the Search Engine Resulted Pages or SERP. Most of the users would not be interested in checking the results in more than three pages of results. It is very important that your web site be listed within the three pages. Therefore, use appropriate keywords in your web site. By choosing this method, the relevant keyword’s ranking is improved while searching for them, in turn improving the ranking of the web site featuring them, if the website’s structure is revamped in such a way that it is easy to find relevant topics.
What are your thoughts on Internet Marketing? How have you used the forms above, or do you have suggestions on items I may have overlooked?