I’ve been playing with social media sites like Twitter and Facebook for a little over a year now, but really got into them the last 10 months when I saw the enormous opportunity to get my name out and find others with similar interests as myself. I’ll outline a few of the tools I use, how I use them, and examples of what I’ve done. This article is going to be geared towards vBulletin owners and using Twitter to build traffic and brand recognition, but could easily apply to other websites.
The Tools of the Trade
First off we need a few Twitter accounts. They are easy to make, take less than 30 seconds and you’ll have your very own Twitter account. You might want to start with one, but if you get all the tools that I’ll talk about, it’s a good idea to make a few and build them all at once. You might be asking yourself what username I should use. If you have a site of flying kites, and “square red kites” is one of your busiest sections @square_red_kites might be a good username to get. I would suggest checking out the google adword keyword tool and see if you can refine your username a little more. Maybe “red square kites” gets more searches. This just takes some playing around with, I wouldn’t suggest something real spammy like @free_free_kites, you can always change the name later but I would try to get it right the first time.
This is the tool I use to auto-follow users on Twitter, it allows me to follow users by a search phrase or follow users who follow others, or who they follow. I could also upload a text file if I had a list of users I wanted to follow. I’m sure there are many tools like it, a quick search of google for “twitter adder” will show quite a few. I paid $10-$20 for this program 10 months ago. It was a right place at the right time deal for me, getting it when it was in early beta stages. I see a purchase link for $50; I would look around if you are considering getting a program like this.
Next thing we’ll need is a Twitter client, I’ve been using Seesmic lately but started off with Tweetdeck. I really liked the look of Tweetdeck, you can make columns and searches to see “live search” updates of anything you want. I would use it to see if; anyone was talking about me or my business, and to see if anyone had questions I could answer such as “vBulletin” questions. I’ve been using Seesmic lately because of the ease of managing multiple Twitter accounts in one small easy to navigate screen. I suggest checking both of them out, as well as the numerous other Twitter clients available for your computer or phone.
Twitter has following limits, so sometimes you need to unfollow a few people to follow more. You can find out who is and is not following you. I would suggest if you do have to unfollow a few people in order to follow more, you unfollow those who aren’t following you back. A great webpage that will show you who is and is not following you is called Friend of Follow. You don’t need to hand over your login, just your Twitter username and it’ll display a list of your friends. You can than manually click a user and unfollow. When I started I would use this and unfollow those who hadn’t even changed the default icon, which at the time was the ugly brown o_O. These next two tools ask for your username and pass, I’ve been using both these for 10 months and NEVER had a problem. There are many bloggers who have written about these, I trust them but use at your own risk. Twitter Karma is a page similar to what you’ll see with Friend or Follow, but you can sort all by those not following, one click and check all, and one click and unfollow all. It’s a great tool, but has a limit of 10,000 follow/following count. Once I hit 10 followers, I had to find something else, I found Twitter Mutuality (now version 2) This tool is very straight forward, it will find all who aren’t following you and start unfollowing. You can stop it at any time by closing the browser.
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