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Posts Tagged ‘linkedin’

Advantages of Internet Marketing

02 Jan

Marketing is an essential component for product proliferation and adoption across the targeted audience. Conventional marketing strategies have always been associated with a hefty budget and market research requirements. As the world is becoming smarter and more efficient people across the globe have started realizing the benefits of Internet Marketing. Internet has been able to penetrate all parts of the globe. Businesses and humans are not limited to a particular geography and all corners of the world are facilitating from the ease and use of Internet marketing initiatives.

There are too many advantages of using Internet marketing as the modern tool and strategy to draw more customers to trigger unprecedented growth. Let’s explore some of the key ones:

  • Internet marketing has been more effective when measured on the aspect of product meeting the eyes of an end user.
  • You can design and woo your customers in a better way without much time and investments on an Internet Marketing enabled campaign. With less cycle time you can meet more needs of your customers when compared to conventional channel.
  • One of the best aspect of an Internet Marketing campaign is that it meets the eye of the target much faster and in a concentrated way.
  • You can manage your leads and convert them into opportunities in a faster manner too.
  • It has proven to provide a clear cut communication between the customer and the service provider.
  • Internet marketing leads to product innovation. Vendors are informed about the preferences and likings of the end user and they manufacture or present the services in a desired manner.
  • Proliferation of your service portfolio is pretty easy and simple online. Within no time you can create a campaign and send it across to major social networks including LinkedIn. Twitter or Stumble Upon. You can better your online revenues and increase your bottom-line over the period of time.
  • With better customer satisfaction and increased bottom-line you are sure to become a prominent entity in the segment of your industry.
  • More people admit to the fact that Internet marketing and an online presence can provide a more trustworthy image of self or business online. It has helped in new customer acquisition and growth even in the challenging times of recession. Read the rest of this entry »

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Search Engine Optimization and Social Media

30 May

While at the AAF-Topeka Social Media panel discussion, a panelist made a statement that wasn’t entirely true. “Links on social networks will get indexed and help with your rankings in Search Engines.”

Really, this is only half accurate. The text in the update you’ve made on your social network profile will be indexed, but the search engines will not follow the link and index the site you are linking to.

What exactly does this mean? Let’s use Twitter for example, the text and info in your “status update” will be indxed, but the search engine bot will not follow the URL you’ve linked to and index that site. Now you may ask, why even link to your websites in the first place? Even if Google doesn’t click the links, your friends will and it gets out usefully information they may not have seen otherwise.

I just want to touch on the power of your friends or followers, again using Twitter as an example, but it can also be said for Facebook and LinkedIn as well. When you update your status on Twitter, your followers will all have the chance to see it. Let’s say you have 1,000 followers, and each of them have 1,000 followers.  If even one person ReTweets (RT) your post, it will have a chance to be seen by their 1,000 followers – new people that you don’t even know, and if one of them RT’s it… well, you can see where this is going. So if you have a catchy headline and good information, your single post can potentially be seen by several thousand people seconds after it’s been posted. Read the rest of this entry »


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