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Posts Tagged ‘Social Media’

What the Bigwigs Do for Social Media Marketing

17 Jan

Those who are exploring the expansive world of social media marketing could learn a thing or two about it from the bigwig companies who have made it to the top of their business niche.

Here are five companies and their strategies for handling social media marketing:

AT&T

Overall, AT&T knows exactly how to run social media marketing. Their blog posts relay updates about their products, and they respond to their customers’ ideas and concerns (positive or negative) promptly. They also have a Spanish blog for their non-English speaking customers. They have some videos of new products on Youtube and a video contest. On one website, they have pictures and short mentions of big celebrity events linking back to an entertainment portion of the AT&T website called U-verse. This is a company that models an excellent social media marketing strategy.

Best Buy

The CMO, Barry Judge, seems to manage most of their social media marketing. Most recent was a holiday charity. These always offer valuable improvements in business ethics and reputation. One thing I was really impressed with was his quick response to a controversial issue that was in the blog, which mentioned an alternative faith’s seasonal holiday. He updates his consumers and answers their questions quickly. With 15,800 followers on Twitter, this massive giant isn’t doing too badly. Read the rest of this entry »


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Twitter Software – Applications

08 Feb

Twitter is a simple social micro blogging site. The main page on Twitter has only one message box which you can use to post your tweets. Apart from that you have the followers list and profile tweets of your followers and those whom you follow. On second thought you may be wondering how such a simple site can be called revolutionary! Twitter might be simple. However, there are many third party Twitter applications that are making Twitter much more interesting and integrated.

Tweet Deck is the most famous Twitter third party application. Tweet Deck calls itself “a simple and fast way to experience Twitter.”  It allows you to tweet from your phone. Tweet Deck allows you to integrate many of your other social networking sites at one place. The web is so complex and we do so many things that we do not have the time everyday to see what is happening everywhere. Tweet Deck solves that problem by integrating all your social sites at one browser. You will get to see in a snapshot, which sites are updated and where the action is. Moreover, Tweet Deck organizes the tweets in directory formats which allow you to add to your list, the tweeters who share the same interest as you, much faster! Apart from that, Tweet Deck shows you the most popular tweet lists as well.

Group Tweet is another third party application of Twitter which is very useful. You may have many different interest and ay want to run your campaign or post issues based on certain topics. Maintain group on Twitter and use activate that group on Group Tweet to send messages to relevant groups. This way, the tweet will only be viewed by the people on that particular group list. Group Tweet helps businesses, classrooms, friends of different interest groups or projects to send private messages to one another without tweeting to the entire list of followers.

Digsby is as revolutionary as Twitter itself. Tweet Deck allows the integration of social networking sites. Digsby takes it one step further and allows you to integrate your email and chat accounts as well; Hotmail, Yahoo, AIM, Facebook, Twitter, LinkedIn and many more applications are brought together by Digsby on one single platform!

Tweetpic and Bubble Tweet, allows Twitter users to share pictures and videos respectively. Twitter was supposed to be a simple 140 character text social micro blogging site! Tweetpic and Bubble Tweet have brought Twitter to another level and attracted many more users to tweet with integrating pictures and videos in the tweet! Read the rest of this entry »


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Why twitter is a popular website

27 Jan

Twitter is considered as one of the mostly used and visited social networking websites. Once it was on a much smaller scale and really small traffic used the website. But with the immense shoot up in the social networking concept, websites like Facebook, myspace and twitter have become extremely common, famous and well known. It is really hard to come up in a saturated market of social networking websites. But Twitter has tried really hard in its business and got the stage.  There are many reasons why people prefer twitter. In this article, some of the core reasons will be discussed why twitter is so much popular.

Easy and Simple:

One of the main reasons why Twitter is extremely common among all age groups is the ease and flexibility is provides to the user. Every age group is able to access the twitter interface with an extreme ease and simplicity. From microblogging to photo sharing, the easy to use interface allows everyone to share their life with their friends and colleagues. Other social networking websites are much more complicated and hard to learn. But twitter is extremely simple and does not contain any hidden buttons or features that require one to ask from some other. Read the rest of this entry »


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